Jobs at Lawpath

Own SEO and paid media growth across Google, Meta, TikTok, and Microsoft Ads. Manage technical SEO, content strategy, site architecture, campaign optimisation, testing, analytics, attribution, and commercial reporting. Collaborate with Sales, Product, Data, Technology, and CX to connect digital activity with pipeline, revenue, conversion, and retention outcomes. Support email campaigns, growth planning, and reporting while improving Lawpath’s search visibility and paid acquisition performance.

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

Convert inbound leads into revenue, own pipeline management, and run online demos while collaborating with marketing and product teams to enhance customer experience.

Own retention and winback activity for at-risk and cancelled clients. Diagnose real reasons for churn, run outbound winback campaigns, negotiate renewals, prioritise saves by commercial value, and feed cancellation insights back to the Retention Manager to improve processes.

The role involves providing commercial legal advice to startups and small businesses, emphasizing autonomy, client satisfaction, and adaptability in a dynamic environment.