Teams at Lawpath

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

Convert inbound leads into revenue, own pipeline management, and run online demos while collaborating with marketing and product teams to enhance customer experience.

Own retention and winback activity for at-risk and cancelled clients. Diagnose real reasons for churn, run outbound winback campaigns, negotiate renewals, prioritise saves by commercial value, and feed cancellation insights back to the Retention Manager to improve processes.