Teams at Lawpath

Own SEO and paid media growth across Google, Meta, TikTok, and Microsoft Ads. Manage technical SEO, content strategy, site architecture, campaign optimisation, testing, analytics, attribution, and commercial reporting. Collaborate with Sales, Product, Data, Technology, and CX to connect digital activity with pipeline, revenue, conversion, and retention outcomes. Support email campaigns, growth planning, and reporting while improving Lawpath’s search visibility and paid acquisition performance.

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

Convert inbound leads into revenue, own pipeline management, and run online demos while collaborating with marketing and product teams to enhance customer experience.