Product Line Growth:
The company launched a new nursery brand in 2023 and refreshed a core brand in 2024, indicating continued investment in its portfolio. Additional collaborations announced for 2026 suggest an active product pipeline.
Strategic Partnerships:
A high‑profile design partnership announced for products slated in 2026 signals ambitions to broaden category reach. Such tie‑ups are commonly used to accelerate visibility and growth.
Strong Hiring & Retention:
Public materials point to a larger team than in prior years across Los Angeles, Hong Kong, and beyond. Feedback suggests active hiring supports ongoing brand and channel initiatives.
