Taboola
Taboola Company Stability & Growth
Frequently Asked Questions
As a publicly traded company (NASDAQ: TBLA), Taboola demonstrates financial stability through a combination of significant revenue scale and disciplined fiscal management. The company generates nearly $2 billion in annual revenue while maintaining healthy profitability, with Adjusted EBITDA consistently exceeding $200 million. Unlike many growth-focused tech peers, Taboola is free cash flow positive, a critical indicator of self-sustaining stability. This financial health is underpinned by a robust balance sheet with a strong net cash position, allowing the company to fund operations, invest in proprietary AI technology, and return value to shareholders through extensive share repurchases.
Taboola holds a unique position in the digital advertising ecosystem: it is the dominant global player in native advertising and has scaled into one of the largest performance advertising platforms in the world. As the undisputed leader in native, Taboola powers the "Open Web," reaching 600 million Daily Active Users across roughly 11,000 exclusive publisher properties, including a landmark 30-year partnership with Yahoo. However, its strength lies in how it monetizes this reach. Taboola has operationalized this scale into a massive performance engine, generating nearly $2 billion in annual revenue by delivering measurable outcomes - conversions, leads, and sales rather than just impressions. With its sophisticated "Realize" platform and proprietary AI technology, Taboola offers advertisers a third reliable performance channel alongside Search (Google) and Social (Meta), allowing them to diversify spend while maintaining strict ROI targets.
Taboola is in a period of accelerated growth, tracking toward $2 billion in annual revenue with double-digit year-over-year gains. This trajectory is powered by landmark exclusive partnerships with Yahoo and Apple, giving it unrivaled premium reach. Furthermore, its new AI-led "Realize" platform has successfully attracted larger performance budgets, driving a 9% increase in high-value advertiser retention and cementing its status as a growth leader in ad-tech.
Taboola has successfully transitioned from a traditional content recommendation engine into a full-funnel performance platform, a strategic pivot driven by the launch of its "Realize" platform. This evolution is amplified by the company's simultaneous expansion into premium operating systems and Connected TV environments, evidenced by recent integrations with Apple News & Stocks and a partnership with Paramount Advertising. By combining these advanced performance capabilities with exclusive access to such coveted inventory, Taboola has effectively broadened its ecosystem to deliver measurable outcomes across a highly diverse, premium digital footprint.
