Lead multi-channel B2B acquisition campaigns (paid search/social, content, email, partnerships) to drive leads and trials. Manage paid media budgets, run A/B and multivariate tests, optimise conversion funnels, and track core acquisition metrics. Define ICPs, partner with Product Marketing, and evolve acquisition tech stack and attribution to improve CAC and pipeline ROI.
Our Story
PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale. We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business. It is 12 - month contract role.
Responsibilities
Demand Generation
- Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
- Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
- Manage and optimise significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.
Growth & Optimisation
- Build and maintain a rigorous experimentation programme — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
- Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.
- Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
Segmentation & Positioning
- Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.
- Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.
- Identify and develop new acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.
Marketing Infrastructure
- Own and evolve the acquisition tech stack including HubSpot (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
- Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.
What you bring
- 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech
- Proven track record managing six-figure paid media budgets with measurable ROI
- Strong analytical skills fluent in GA4, HubSpot, and spreadsheet modelling
- Hands-on experience with SEO, CRO, and growth experimentation frameworks
- Comfortable working cross-functionally with Sales, Product, and Customer Success
- Excellent written communication and ability to craft compelling go-to-market copy
- Experience marketing to real estate professionals or property managers is a strong plus
- Self-starter mindset you own outcomes, not just activities
The benefits and perks
• Job security working for one of Australia's leading PropTech companies
• 3 days WFH (Hybrid work)
• Free onsite snacks, breakfast, and lunch
• Beautiful office in Sydney CBD with great views of Darling Harbour
• Regular milestone parties and events
PropertyMe Sydney, New South Wales, AUS Office
171 Sussex St, Level 22, One Wharf Lane, Sydney, New South Wales, Australia, 2000
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