EML is a leading Workers Compensation and Personal Injury Claims Management business. Our goal is to help people get their lives back through ongoing support during their return-to-work journey. We continue to experience ongoing growth and now have over 4,000 dedicated employees. We foster a learning culture that allows for us to continually invest in our employees ensuring a long-term career here at EML.
THE OPPORTUNITY
As part of our diverse team based in Sydney, you will help make a positive impact on someone’s life every day. You will feel great satisfaction knowing your talent and hard work has a purpose.
In this pivotal role, you'll lead the brand strategy for EML Group across both existing and prospective markets, aligning with strategically valued partnerships, events, and sponsorships to maximise our presence across digital, print, and broader market channels.
You’ll collaborate closely with Marketing and Communication Specialists to elevate brand placement and impact, while also building and maintaining strong relationships across the business and with key external stakeholders.
This will be a full time, permanent position based in the Sydney office, with flexibility to work from home up to 3 days per week.
YOUR RESPONSIBILITIES
- Lead the development and execution of a cohesive brand strategy aligned with company goals, including brand guidelines and consistent messaging across all platforms and materials.
- Strengthen brand identity by ensuring alignment across digital channels, product marketing, internal communications, and industry events, reinforcing our leadership in personal injury.
- Create and oversee engaging content, such as LinkedIn posts, whitepapers, case studies, and media promotion of company achievements, in collaboration with internal and external stakeholders.
- Provide strategic communication support for webinars, conferences, sponsorships, and thought leadership initiatives, partnering closely with the Event Specialist and leadership team.
- Manage media buying and campaign execution, including strategy development, day-to-day management, performance reporting, and budget oversight.
- Build strong stakeholder relationships internally and externally, offering communication counsel, negotiating partnerships, and driving activation of brand strategies in existing and new markets.
ABOUT YOU
- 5 + years’ experience in brand strategy and development, with a strong focus on market research, competitor analysis, and translating strategic objectives into impactful digital marketing initiatives.
- Demonstrated leadership in digital marketing, with proven ability to deliver across SEO, SEM, email marketing, social media, and content marketing channels.
- Strong analytical and problem-solving skills, with a track record of delivering innovative, data-driven solutions.
- Excellent interpersonal, written, and customer service skills, with the ability to manage conflicting priorities while meeting key deadlines.
- Proficient in Microsoft Office, project management tools, and design software, with experience in insurance or financial services considered an advantage.
WHAT WE OFFER
We stand together as equals. EML is an equal opportunity employer so by coming to work for us, you will be part of a culture that celebrates diversity and inclusion. We are committed to maintaining a workplace where everyone feels valued and where we show respect, integrity and honesty.
EML provides career opportunities and great employee benefits, including:
• A vibrant, collaborative innovative team culture
• Flexibility with opportunity to WFH when you are fully trained in your role.
• A corporate wellbeing program with discounted health insurance and gym membership
• Access to discounts at over 350 retailers through our Rewards Hub program
• Entitlement to an annual tenure and performance-based recognition reward
• Comprehensive learning and development support
• Companywide events to celebrate success.
• Quarterly Reward and Recognition Awards
• Up to 16 weeks paid parental leave, plus super
We value our people and are committed to supporting our employees by investing in their professional development and providing generous employee benefits. If this position is of interest to you, please apply now.
