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Cover Genius

Growth Operations Manager

Posted 8 Days Ago
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Hybrid
Sydney, New South Wales, AUS
Senior level
Hybrid
Sydney, New South Wales, AUS
Senior level
Lead a ground-up rebuild of MarTech and RevOps: design CRM/marketing-automation/enrichment layers, orchestrate multi-agent AI workflows, automate GTM processes, build intent-capture using first- and third-party signals, implement account-to-lead matching and plays, and create advanced attribution dashboards tracking pipeline velocity and LTV/CAC to align Marketing and RevOps.
The summary above was generated by AI

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are: Bold, Authentic, Purposeful and Inspired

Our People are not: Perfect, Traditional, Complacent or Cautious

About the Role

As the Growth Operations Manager, you will be the architect of our next-generation go-to-market engine. We are transitioning to a sophisticated ABM-led inbound and outbound powerhouse, and we need a visionary operator to lead a complete "ground-up" rebuild of our Go-to-Market stack. You will leverage AI agents to eliminate manual toil and build the intent-capture framework that identifies our next big partners before they even find us.

What You’ll Do

  • MarTech System Design: Lead the "ground-up" build of our CRM, Marketing Automation, and Enrichment layers to support advanced AI workflows, ensuring our infrastructure can handle exponential scale.

  • AI Fleet Orchestration: Architect and deploy multi-agent AI workflows to handle top-of-funnel research, autonomously clean lead data, and draft hyper-personalized outbound communications. You will build the engine that serves as a massive force multiplier for our sales organization.

  • Process Innovation: Develop sophisticated AI frameworks to automate complex, high-effort GTM workflows. You will build systems that do the heavy lifting, like cross-referencing product content for proposal and RFP generation, to drastically reduce operational drag and improve competitive win rates.

  • Intent-Capture Framework: Design and manage our "Early Warning System" by aggregating first-party web signals and third-party intent data (e.g., Demandbase, 6sense, G2). You will build the logic that converts "anonymous spikes" into actionable, prioritized account lists.

  • Double-Funnel Operationalization: Build the account-to-lead matching logic and automated "Plays" that trigger the exact right cross-functional actions when a target account moves from the "Awareness" to "Consideration" stage.

  • Advanced Attribution & Visualization: Act as the connective tissue between Marketing and RevOps. You will build high-fidelity dashboards that track Pipeline Velocity, LTV/CAC ratios, and Account Engagement Scores, ensuring attribution is pristine from first signal to closed-won deal.

Why You’ll Do It

We are fundamentally changing how we go to market. Our goal is to protect the customers of the world’s largest digital companies, and to reach that scale, our operational engine must be as innovative as our product. You are building a modern digital nervous system powered by autonomous AI and signal-driven intent, that allows Cover Genius to identify, engage, and win the world’s biggest partnerships faster and more efficiently than ever before.

How You’ll Do It

You’ll work in lockstep with the Marketing, RevOps and Commercial teams to ensure data integrity and seamless handoffs. We have an appetite for working as part of a high-energy, collegial team that is not afraid of getting their hands dirty. You’ll use your analytical rigor, "builder" mindset, and love for technical problem-solving to transform complex data into a streamlined revenue machine.

To help us level up, you’ll ideally have:

  • Experience: 5+ years in Marketing Operations, RevOps, or Growth Operations / Engineering within a high-growth B2B SaaS environment.

  • ABX Infrastructure Mastery: Deep, hands-on experience designing and operating Account-Based Experience platforms (specifically Demandbase or 6sense), including custom intent modeling, account-to-lead matching, and account scoring.

  • AI & Automation Architecture: Practical experience orchestrating AI workflows (whether via LLM APIs, Python, advanced middleware like n8n/Workato, or tools like Qualified) and a track record of connecting AI agents to traditional CRM systems to automate complex GTM tasks.

  • Systems Integration: A proven track record of building a modern MarTech stack from the ground up. You have a deep understanding of data orchestration, API integrations, and data hygiene across complex CRM (HubSpot/Salesforce) environments.

  • Data Mastery: Advanced proficiency in SQL and BI tools (Tableau, Looker, or similar) to build complex attribution models and track full-funnel ABX pipeline velocity.

To be successful, you’ll bring:

  • Systems Thinking: You see the entire "Double Funnel" and naturally understand how an anonymous intent signal at the top translates into a closed-won deal at the bottom.

  • Cross-Functional Translation: The ability to speak "Sales," "Marketing," and "Product" fluently, translating high-level GTM strategy into precise technical architecture.

  • Adaptability & Builder's Grit: A thrive-in-complexity mindset; you’re comfortable stripping an old system down and rebuilding it from the studs while the business is rapidly scaling.

  • Boldness: You don't just follow the standard B2B SaaS playbook; you are actively looking for the next technological leap to give our revenue teams an unfair competitive edge.

Why Cover Genius?  

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?  

Flexible Work Environment - Our teams are hybrid. We work from home on a Wednesday and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.

Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.

Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

Work with like-minded people who are passionate about both the work we're doing and giving back. 

Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.

*The cash compensation range for this role is $125,000- $165,000.

Cover Genius Sydney, New South Wales, AUS Office

Sydney CBD, Sydney, Australia, 2000

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