Junior Lifecycle Marketer

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$160M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What you’ll be doing)

We’re looking for a lifecycle marketer who wants to create work that has a massive positive impact on the health and wellbeing of Aussie men in Australia. You’ll play a critical role in shaping the way lifecycle comms are deployed to support Pilot (a Eucalyptus brand) and its rapid growth trajectory, helping thousands achieve their health goals every day.

In your role, you’ll own email, SMS, organic social and other new lifecycle channels end-to-end. Launching new campaigns and flows every week, learning from content and segmentation that’s worked, and iterating on what hasn’t.

The successful candidate will have the opportunity to define the content calendar and pillars across different segments the conversion funnel and work with a team of copywriters and designers to bring content to life and help pave the way for telehealth in Australia.

As the Junior Lifecycle Marketer reporting to the Growth Lead, you will:

• Own email, SMS and organic social channels including content briefing, scheduling, content creation, reporting and iteration
• Work with a team of marketers, and creatives including copywriters, designers and videographer to brief new content and optimise existing creative
• Analyse data from a number of sources including: customer feedback, channel results, first-party data, and qualitative insights and to develop empathetic, user-centred content that connects and converts
• Identify Lifecycle journey opportunities to improve conversion metrics and execute on optimisation recommendations from new logic and segmentation, to different content angles
• Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly
• Determine baseline metrics and report on channel results on a weekly basis

About you (Who you are)

Essentials:

• Experience working with an email marketing platform (Mailchimp, Klaviyo, Active Campaign etc.)
• Working knowledge and interest in where email content has influenced key business decisions and outcomes
• Adaptability and an understanding of how to work to a specified tone and voice and with brand-led strategic messaging
• Ability to develop new content angles and confidence writing short and long-form content on behalf of a brand

Nice to have:

• Experience in health and wellbeing, with an ability to approach healthcare content with maturity, empathy and understanding
• Experience coordinating teams of writers to scale out functional capacity
• A track record for identifying insights form data to inform future comms and channel tactics

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll **spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows. We're championing the next generation of talent – Euc has been recognised in Hatch's Hotlist as a Australia's top employer, as rated by Gen Z's.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
• We play as hard as we work - You’ll experience our frequently catered wellness themed talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop parties…we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.