Marketing and Digital Analytics Lead

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

The Customer Analytics team is part of Group Data and Analytics which is responsible for partnering across CFS to deliver customer and business value from data. We leverage modern AI-enabled platforms to make insight-lead decision making a daily habit across CFS.  You will be the trusted analytics partner for the Customer Office which is accountable for our customer’s experience of the brand, products, and services. 

As the Marketing and Digital Analytics Lead, you will own and evolve CFS’s customer experience and marketing performance capability, enabling leaders to make better, faster decisions that materially improve customer outcomes and commercial performance.

Your Responsibilities

• Own customer experience and marketing analytics reporting end‑to‑end – accountable for the design, delivery, adoption and ongoing uplift of digital and marketing reporting across Adobe CJA, Databricks and Power BI. 

• Enable insight‑led decision making across Marketing and Digital, providing clear, trusted views of customer behaviour, journey performance and marketing effectiveness

• Partner deeply with Marketing, Digital and MarTech to understand priorities, shape measurement approaches and deliver insights that improve customer experience and marketing effectiveness. 

• Proactively identify opportunities to optimise initiatives, using data to uncover hidden value. 

• Embed strong data quality, lineage and governance to create a single, trusted view of customer and marketing performance. 

• Lift analytics capability and ways of working by role‑modelling ownership

Your Capability and Experience

• Proven experience in marketing and digital analytics – owning reporting and insight from problem definition through to delivery, adoption and continuous improvement. 

• Experience with Adobe products or equivalent e.g. Adobe Customer Journey Analytics (CJA ), Adobe Analytics (AA) and/or Adobe Experience Platform (AEP). 

• Measurement and commercial judgment – demonstrated ability to design measurement frameworks and identify performance drivers, not just report metrics. 

• Stakeholder partnership and influence – confident communicator who simplifies complexity, builds trust and influences decisions. 

• Proficiency in SQL. 

• Ownership mindset – comfortable operating with ambiguity, setting direction and delivering outcomes at pace.

• Experience working with BI platforms (e.g. Databricks, Power BI) is desirable

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions 
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health services  
• Additional leave day to celebrate your birthday
• Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
• Exclusive discounts on retail, travel and entertainment

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).