About Us:
insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description:
MARKETING MANAGER – APAC:
About the Role:
We are looking for a Marketing Manager to build and lead our marketing function across the Asia-Pacific region. This is a pivotal role at a critical moment for insightsoftware's APAC expansion. The successful candidate will be the sole regional marketer and will drive growth-focused strategies that bridge corporate marketing direction with regional commercial execution.
This is a hands-on role combining strategic planning with execution across demand generation, content marketing, field marketing, events, and customer engagement programs. You will work closely with the sales team, partner with the corporate marketing organization, and contribute to building a scalable marketing function as the region scales.
KEY RESPONSIBILITIES
Strategic Planning & Execution
- Develop and execute integrated go-to-market strategies tailored to APAC market dynamics and competitive landscape
- Align marketing strategies with sales targets and regional growth priorities
- Work cross-functionally with Sales, Product, and Customer Success to identify growth opportunities
Demand Generation & Pipeline
- Build and manage lead generation campaigns across digital, content, and field channels
- Develop ABM and targeted account engagement strategies for enterprise opportunities
- Collaborate with Sales on messaging, positioning, and sales enablement
- Implement lead nurturing programs and optimize conversion through the funnel
Content & Thought Leadership
- Develop and execute content strategies that support buyer journeys (awareness, consideration, decision)
- Own customer case study development and success story programs
- Build internal and external thought leadership programs with sales leadership and product teams
- Create diverse content formats (webinars, whitepapers, industry research, customer stories, blogs, newsletters)
Field Marketing & Events
- In collaboration with corporate marketing, manage end-to-end event strategy including executive roundtables, industry conferences, and sponsored events
- Plan and execute tier 2/tier 3 events and regional roundtables with local budget ownership
Partnership & Customer Marketing
- Build and nurture strategic relationships with key channel partners
- Support co-marketing programs and joint go-to-market initiatives
Digital & Media Strategy
- Work with corporate digital partners to optimize paid media, search, and social campaigns for APAC
Corporate Alignment
- Maintain regular cadence with corporate marketing team
- Leverage global campaigns and assets while adapting for regional relevance
- Be the bridge between corporate marketing initiatives and regional execution
ABOUT YOU
You have:
- 5+ years of B2B enterprise SaaS marketing experience, ideally in software or technology
- Proven success in demand generation, pipeline marketing, and/or field marketing
- Experience as a sole marketer or leading a small marketing team in a growth phase
- Strong understanding of long enterprise sales cycles and multi-stakeholder buying committees
- Experience working closely with Sales teams and understanding commercial drivers
- Excellent project management and execution skills — comfort with hands-on execution alongside strategy
- Proficiency with marketing technology (CRM, marketing automation, analytics platforms)
- Experience managing budgets and vendors/agencies
- APAC experience, familiarity with regional market dynamics, or proven ability to learn quickly in new regions
You are:
- A self-starter who thrives with autonomy and takes ownership end-to-end
- Comfortable wearing multiple hats and switching between strategic and tactical work
- A builder mentality — excited about creating something new and proving impact
- Genuinely interested in Sales partnership and driving revenue outcomes
- Adaptable and comfortable with rapid change and ambiguity
- Data-driven and able to articulate impact in business terms
- Excellent communicator across internal teams and external partners
- Proactive problem-solver who doesn't wait for permission to improve processes or try new approaches
NICE TO HAVE
- Experience in financial software, FP&A, or CFO-focused solutions
- Product launch experience
- Acquisition-heavy companies or consolidation GTM experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
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Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
