About the role
Expo Centric is looking for a Marketing Manager – Thought Leadership & Growth to establish us as Australia’s definitive authority on exhibition strategy, commercial effectiveness, and scalable exhibition programs.
This is not a volume marketing role. It is a senior, hands-on position for someone who knows that strong ideas win markets—not noise. You will own our narrative, editorial standards, and content architecture, partnering directly with the CEO, senior leadership, and Sales to convert internal expertise into defensible points of view that drive revenue.
If you are tired of vanity metrics and want to be measured on pipeline quality, deal velocity, and market authority, this role is for you.
What you’ll own
Thought Leadership & Narrative Strategy
- Define and defend Expo Centric’s POV across exhibition ROI, design effectiveness, and scalability.
- Decide which ideas to amplify—and, just as importantly, which to leave out.
Flagship Content & Architecture
- Lead creation of high-impact assets (guides, frameworks, long-form pieces) that anchor all downstream marketing and sales activity.
Content Systems & Discipline
- Build a repeatable content engine that moves from pillar asset to distribution without losing quality or commercial intent.
Executive Voice & Ghostwriting
- Work closely with the CEO to extract insights and translate them into clear, credible content across LinkedIn, email, web, and sales channels.
Sales Enablement
- Convert real objections and deal friction into tools that support proposals, nurture sequences, and late-stage decisions.
Performance Measurement (HubSpot)
- Track what matters: engagement quality, deal influence, and revenue impact. Not impressions for the sake of impressions.
What you bring
Essential
- 5+ years in B2B marketing, content strategy, or brand leadership in a commercial environment.
- Proven track record building authority-led content that changes buyer decisions.
- Exceptional writing and editing—able to turn complex ideas into persuasive narratives.
- Experience partnering with Sales in long-cycle, high-consideration purchases.
- Strong strategic judgement; you can take and defend a clear point of view under scrutiny.
Highly regarded
- Background in consulting, strategy, SaaS, or industrial/B2B services.
- Experience with high-value, long-sales-cycle products.
- Hands-on HubSpot (or equivalent CRM/marketing automation) experience.
- Ghostwriting or narrative development for senior leaders.
Core capabilities we look for
- Operates at strategic and executional levels without hand‑holding.
- High editorial discipline; intolerant of generic, low-impact content.
- Commercially aware—can link marketing activity directly to revenue outcomes.
