Job Description:
dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
We now have an excellent opportunity for a Media Data Analyst to join our team on a Part-time basis for a 6-month contract (with view to extension). This will require on average 17hrs per week with some fluctuation.
The role:
As the Media Data Analyst you will play a key role transforming data into real-time insights to optimise our client’s CX and marketing efforts including performance, audience segmentation, targeting, and customer journey understanding.
We require a Consultant with the following technical capabilities:
- Proficiency in Python, R, or similar programming languages for data analysis.
- Strong SQL skills for querying and managing large datasets.
- Experience with Google Analytics 4, Google Tag Manager and other digital or CX analytics tools e.g. Contentsquare, Google Consent Mode, Adobe Analytics, Launch or Edge Network.
- Familiarity of CDP and CRM platform automation e.g. Tealium, Salesforce.
- Proficiency in data visualisation skills e.g. Google Data Studio, Tableau, PowerBI or Datorama.
- Proficient API integration skills between platforms.
Core responsibilities:
- Deliver dashboard driven reporting and insight presentations to stakeholders
- Using data-driven insights, optimise marketing campaigns and recommend improvements
- Daily communications on task & expectation management.
- Communication with client on data requirements and architectural process.
- Strategic thought leadership in data driven insights.
- Facilitating strong working relationships with client’s mature data and AI teams
A bit about you:
- Experience in media analytics, digital marketing analytics, or data science within a media organization.
- Proven track record of experience with digital analytics tools, tagging and tracking, programmatic advertising, digital marketing platforms, formats, and analysis of performance metrics.
- Strong understanding of digital media channels including social, programmatic, search, and video
- Proven ability to understand the client’s infrastructure for aggregation of data in the agency’s cleanroom data warehouse environment
- A test and learn mentality with risk analysis application
- Proficiency in the following tech: Google suite, Adobe suite, Tealium suite, Python, R, SQL skills, CSS, HTML, Javascript skills
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.
#LI-AS2
Location:
Sydney
Brand:
Carat
Time Type:
Part time
Contract Type:
Fixed Term Contract (Fixed Term)
