At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Overall Job Purpose:
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Omnichannel Marketing Capabilities Manger plays a critical role in accelerating reach to patients by overseeing omnichannel marketing across ANZ brands. This position requires a strategic thinker who can effectively influence across brands and enable strong execution of effective omnichannel campaigns to enhance customer engagement across channels.
Key Responsibilities:
- Partner across all cross-functional ANZ brand teams to embed Omnichannel strategy, development and execution consistently across ANZ brands, including Campaign Development, Campaign optimization, CET data entry, etc.
- Identify gaps and propose Solutions to effectively embed Omnichannel Capabilities within each brand team
- Establish and lead monthly governance to monitor existing campaigns and adjust based on performance
- Partner with brand teams on the development and implementation of new and major digital solutions, including developing & embedding marketing automation capabilities
- Partner with sales capabilities and sales leadership to drive more coordinated customer engagement across brand teams and sales teams
- Represent ANZ in Regional and Global Multichannel Marketing initiatives and ANZ reviews
- Stay informed about emerging technologies, platforms and trends including from external and parallel industries and bring appropriate advancements and ideas into internal consideration to be a leader in Technology and Tools
- Evaluate and implement tools that enhance customer interactions and streamline processes
Key Competencies & Selection Criteria:
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 2 years of experience in omnichannel marketing
- Strong understanding of digital marketing and customer journey mapping
- Excellent leadership, communication, and project management skills
- Stakeholder management
- High learning agility and attention to detail
- Ability to manage competing priorities
- Ability to proactively identify problems and propose solutions to solve them
Prior Knowledge or Experience:
- Ominchannel marketing experience
- Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring)
- Cross-functional partnering capabilities
- Demonstrated strengths in business acumen
- Clear understanding of the promotional rules of engagement and how we communicate with our customers
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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What We Do
Eli Lilly and Company engages in the discovery, development, manufacture, and sale of products in pharmaceutical products business segment.
For more than a century, we have stayed true to a core set of values – excellence, integrity, and respect for people – that guide us in all we do: discovering medicines that meet real needs, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism.
