Make an impact with NTT DATA
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The Principal Marketing Specialist, Industry & ABM Programs, ANZ plays a key role in driving revenue growth through the development and execution of Account-Based Marketing (ABM) and industry marketing programs across Australia and New Zealand. Working closely with regional and global stakeholders, you will lead strategic 1:1 ABM initiatives for key accounts, oversee industry-focused marketing programs, and ensure alignment between global strategy and local execution. You will act as a subject matter expert in ABM and industry marketing while contributing to pipeline growth, stakeholder engagement, and team development.
This position is offered on a 6-month contract basis, providing an opportunity to make a significant impact on strategic marketing initiatives across the ANZ region.
Key responsibilities:
- Design, implement, and manage strategic 1:1 ABM and 1: Few industry marketing programs aligned with business priorities.
- Collaborate with country marketing teams, Campaign Centres of Excellence, and global ABM and industry teams to drive successful program execution.
- Manage a portfolio of strategic ANZ accounts and lead an APAC industry program, demonstrating best-practice delivery.
- Ensure the consistent application of global ABM and industry marketing methodologies across the region.
- Drive continuous improvement of operating models, governance frameworks, and program scalability.
- Monitor and report on program performance, pipeline contribution, and marketing impact across relationship, reputation, and revenue metrics.
- Build strong partnerships with business leaders, sales teams, account teams, and marketing stakeholders.
- Communicate results, best practices, and recommendations to senior leadership and global teams.
- Identify opportunities to maximise content reuse, improve ROI, and accelerate program execution.
- Lead, mentor, and develop the ANZ ABM and Industry Marketing team.
- Manage program budgets, forecasts, vendors, and resource allocation to deliver measurable business outcomes.
To thrive in this role, you will have:
- Strong knowledge of Account-Based Marketing methodologies, including 1:1, 1: Few, and 1: Many approaches.
- Experience developing and executing industry-focused marketing initiatives within a B2B environment.
- Strong commercial acumen and an understanding of business growth drivers and client engagement strategies.
- Excellent stakeholder management, communication, and influencing skills.
- The ability to lead through influence within a matrixed organisation and collaborate across multiple teams and geographies.
- Strong program management, organisational, and analytical capabilities.
- A results-oriented mindset with the ability to manage multiple priorities and adapt to changing business requirements.
- Experience working across diverse cultures and international markets.
Academic qualifications and certifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Master's degree preferred.
- ABM certifications or other industry-recognised marketing accreditations are advantageous.
- Commitment to continuous professional development in digital marketing, client engagement, business development, or industry marketing.
Required experience:
- Minimum 5 to 7 years of experience in B2B marketing.
- At least 1 year of hands-on experience in Account-Based Marketing (ABM).
- Proven success delivering ABM and industry marketing programs within technology, consulting, or professional services organisations.
- Experience leading cross-regional or multi-country marketing initiatives within a matrixed environment.
- Experience using multi-channel engagement strategies, behavioural insights, intent data, and predictive analytics to drive client engagement.
- Strong understanding of marketing measurement frameworks and their impact on relationship, reputation, and revenue outcomes.
Workplace type:
Hybrid WorkingAbout NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune
Global 100. We are committed to accelerating client success and positively impacting society through
responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with
unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and
application services. Our consulting and industry solutions help organizations and society move
confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more
than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as
established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each
year in R&D.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
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