Product Manager – Industrial Products
Role purpose
Own and grow a defined portfolio of Fluke industrial and transactional products across Australia and New Zealand. The Product Manager is accountable for translating global product strategy into local commercial outcomes by driving sales enablement, channel engagement, specification, and demand generation.
Reporting line
Reports to Managing Director, ANZ
Works closely with Sales, Marketing, Commercial Operations, and Global Product teams.
Core accountabilities
Product & Portfolio Ownership
- End‑to‑end lifecycle ownership for assigned product ranges, from launch to phase‑out.
- Localize global product strategy into clear ANZ go‑to‑market plans.
- Monitor market trends, customer needs, competitor activity, and regulatory changes.
Sales Enablement & Commercial Impact
- Build strong product mindshare with Sales through structured training, tools, promotions, and ongoing engagement.
- Support key opportunities through customer visits, demonstrations, and value‑based positioning.
- Influence specification, ranging, and national buy‑ups with distributors, major end users and contractors.
Channel, Demand & Industry Engagement
- Lead distributor and contractor engagement initiatives to drive adoption and conversion.
- Deliver training programs for Sales teams, distributors, and end-users.
- Represent Fluke at industry events, trade shows, and partner forums.
Voice of Customer & Market Insight
- Conduct regular customer, distributor, and contractor visits to gather structured VOC.
- Feed insights into pricing, positioning, portfolio optimization, and future roadmap discussions.
- Analyze customer and market data to improve sales and marketing effectiveness.
Technical Support & Governance
- Provide support to Sales and channel partners.
- Ensure products meet ANZ regulatory, safety, and certification requirements.
- Escalate complex technical or compliance issues to global Product, Engineering, or QA teams.
Success measures
- Improved product mindshare and capability across Sales and channel partners.
- Strong execution of product launches and promotions.
- Increased specification and demand pull in priority segments.
- Clear, actionable VOC influencing portfolio and roadmap decisions.
- Trusted product leadership internally and externally.
Candidate profile
Experience
- Product Management or Product Marketing experience in industrial, electrical, or instrumentation environments.
- Proven success working within distributor‑led, channel‑centric go‑to‑market models.
- Experience collaborating with global product or engineering teams.
Capabilities
- Strong commercial acumen balanced with technical credibility.
- Confident presenter and trainer, able to influence diverse stakeholders.
- Customer‑centric, structured, and outcome‑focused.
Ways of working
- Comfortable operating autonomously with high accountability.
- Strong stakeholder management and cross‑functional collaboration.
- Practical, hands‑on, and biased to action.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the Team
