Product Marketing Specialist- Hybrid

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

This role is necessary to our product's success by ensuring that our messaging is both compelling and consistent across all channels. You will support the Head of Product Success by blending industry-standard analytical rigor with graphic design and storytelling skills to create impactful collateral that communicates our product's value.

Key Responsibilities: Reporting to the Head of Product Success

Collateral Creation & Management

• Develop Engaging Collateral: Create high-quality marketing materials including brochures, one-pagers, case studies, and digital assets that align with product strategy.
• Maintain Organized Libraries: Keep all product collateral up-to-date, ensuring easy access for internal teams across Sales, Analytics, Product, and Customer Success.
• Design Visual Assets: Utilize graphic design skills to produce infographics, visual templates, and other creative assets that enhance product narratives.
• Create sales enablement materials including one pagers, battle-cards, and pitch decks.
• Define messaging and content to support feature and product launches.

Product Marketing Analysis

• Market & Competitor Analysis: Conduct market research to understand customer trends, analyse competitor positioning, and identify opportunities that inform product messaging.

Collaboration & Support

• Cross-Functional Partnership: Work closely with Product, Sales, and Customer Success teams to ensure collateral meets diverse stakeholder needs and is aligned with overall product strategy.
• Feedback Integration: Gather insights from various teams and customer feedback to continually improve the effectiveness and impact of product materials.

Who are you? What will make you successful

• Curiosity, you will naturally gravitate to try understand why things work in certain ways and how can we better them
• You are a go-to-market content strategist who loves pushing the boundaries and loves story-telling with data

What You'll Need to Bring to the Role

• Content Creation: You will have experience with turning technical product details into engaging narratives.
• Graphic Design Proficiency: Strong skills in graphic design using tools such as Adobe Creative Suite, Figma, or Canva to create visually compelling collateral.
• Analytical Expertise: Experience in market research, competitive analysis, and data-driven decision-making within a product marketing context.
• Industry Insight: Familiarity with typical product marketing analyst functions, including go-to-market strategy, collateral development, and performance analysis.

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Preferred Qualifications

• Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field with 3+ years of experience
• Prior experience in a product marketing analyst role or a product marketing associate, within a B2B or B2C environment.
• Proficiency in project management tools (e.g., Trello, Asana, or Notion) for efficient collaboration and task management.
• Proficiency in tools such as Adobe Creative Suite, Figma, or Canva (preferred) to create visually compelling collateral

• You will be a creative story teller

Benefits/Perks:

• Novated Leasing & Salary Packaging
• Great compensation package and bonus / commission plan
• Core benefits including Experian shares discount and wellness program
• Flexible work environment, hybrid model
• Flexible time off including volunteer time off, personal leaves and paid holidays
• 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Hybrid

This is a hybrid remote/in-office role.

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