Rokt
Rokt Company Culture & Values
Rokt’s culture is collaborative, mission-driven, innovative, inclusive, transparent, and growth-oriented. Employees experience this daily through active Employee Resource Groups (ERGs), cultural events, value-based recognition programs, and informal team bonding like happy hours, volunteer outings, and game nights. We invest in apprenticeship and mentorship, so everyone from new grads to senior leaders is empowered to learn, grow, and give back.
Our engagement surveys consistently show strong cultural alignment and high employee loyalty. Communication is open—colleagues talk about their lives outside of work, and managers and leaders discuss culture and values openly in forums and all-hands. Leadership also funds cultural programs and responds directly to employee feedback, ensuring our culture remains authentic and visible.
Rokt’s recognition as a Built In Best Place to Work and our #9 ranking on Fortune’s 2025 Best Places to Work in Advertising and Marketing underscore our reputation for a positive, high-performing workplace.
Collaboration at Rokt is cross-functional, open, agile, and highly supportive. Employees point to daily use of shared tools like Google Chat, Asana, and Jira; rituals such as retrospectives, cross-team standups, guilds, and hackathons; and structured forums for surfacing concerns as proof that collaboration is part of our DNA. Clear ownership structures, async-first work norms, and embedded cross-functional squads keep projects moving and prevent bottlenecks. Shared KPIs and regular alignment meetings ensure teams across departments stay connected and focused on common goals.
Rokt’s flat structure and “player-coach” leadership model empower managers to resolve conflicts and encourage respectful dissent, while discouraging unnecessary executive interference. Leaders publish shared goals and openly discuss progress in company-wide forums, reinforcing transparency and accountability. Employees highlight that colleagues are quick to offer support, and that open communication and feedback—whether async or live—are the norm.
Employee recognition at Rokt happens through regular all-hands celebrations, digital platforms, and structured awards tied to company values—like the Values Champion and Impact Award, which spotlight individuals or teams for living our values and delivering exceptional results. Spot bonuses, swag, and milestone gifts (for onboarding, birthdays, anniversaries, and life events) are part of the recognition experience too.
Employees also highlight the importance of everyday moments: managers acknowledging work in team meetings, cross-department shoutouts that make contributions visible beyond immediate teams, and company-wide recognition from leaders. Practices like gratitude rounds and “recent wins” exercises are woven into meetings, making recognition authentic and frequent.
Leadership reinforces recognition by funding structured programs, ensuring managers recognize contributions consistently, and spotlighting employees publicly at all-hands. Recognition is also built into performance and feedback cycles, and employee survey comments regularly cite the visibility and impact of recognition at Rokt.
Rokt’s culture is built for high growth, innovation, and belonging. The company operates with a flat structure, wide spans of control, and minimal hierarchy, keeping leadership accessible and decision-making fast. This enables autonomy, rapid internal mobility, and a strong “builder” mindset—where every Rokt’star is empowered to own outcomes, experiment, and drive impact.
Rokt’s eight core values are central to daily work and decisions. These values guide hiring, promotions, recognition, and how teams collaborate. They are:
- Start With the Customer
- Own the Outcome
- Bias for Action
- Conquer New Frontiers
- Raise the Bar
- Smart with Humility
- Better Together
- Force for Good
The “Builder DNA” at Rokt means high performers thrive on clear expectations, trust, and the freedom to innovate. Collaboration, apprenticeship, and continuous learning are woven into the culture—helping Rokt’stars grow from within and build well-rounded, diverse teams.
AI is embraced as a force multiplier, not a replacement for ownership or creativity. Every Rokt’star is expected to be AI-literate and use technology to accelerate decision-making and unlock new possibilities.
Rokt’s culture is inclusive, global, and centered on real human connection—supported by in-person collaboration, affinity groups, and company-wide events like the annual Global Kick Off. Employees are encouraged to speak candidly, celebrate wins, and challenge ideas to make Rokt better every day.
