Rokt
Rokt Leadership & Management
Rokt managers are approachable, fair, and deeply invested in employee growth. They support teams through regular 1:1s, structured feedback cycles, and recognition programs—helping Rokt’stars develop, feel valued, and stay engaged.
- Rokt maintains a company-wide goal of engagement scores above 75%, with manager-related results feeding directly into performance reviews and action planning.
- Every Rokt’star receives structured performance conversations at least quarterly, guided by self-reflection and multi-source feedback. These conversations focus on development, not just scoring.
- Managers are responsible for holding regular check-ins, providing clear feedback, and recognizing excellence, all while supporting large, empowered teams and promoting internal mobility.
To further strengthen support, Rokt introduced enhanced manager training, skip-level check-ins, and formal recognition programs as part of its ongoing commitment to leadership development and employee experience.
This approach ensures managers stay connected to day-to-day work, foster growth, and maintain a high standard of support across the company.
Rokt leaders share goals and priorities through monthly town halls, weekly CEO notes, manager cascades, and department-wide standups. Employees have access to posted OKRs, written role expectations, and transparent planning docs, ensuring everyone can see and understand company priorities.
- Rokt sets clear Objectives and Key Results (OKRs) at the company level each year, such as “Accelerate adoption of Rokt” and “Engagement > 75%” for FY2026.
- Updates and progress are communicated regularly via all-hands meetings, direct manager communications, and open feedback channels like “Ask Anything” and Suggestion Ox.
- Employees report feeling confident about priorities and alignment, with regular opportunities to ask questions and see how their work connects to company goals.
To further improve clarity, Rokt has introduced quarterly OKRs, updated role charters, and more structured communication cadences—helping to stabilize alignment and reduce surprises as the company grows and adapts.
This approach fosters transparency, keeps expectations clear, and enables every Rokt’star to stay focused and engaged.
Rokt’s leaders set a clear, ambitious vision by publishing multi-year roadmaps, hosting quarterly strategy reviews, and regularly sharing progress milestones. They articulate long-term priorities and align teams around company-wide goals—helping employees plan ahead, stay confident, and feel connected to Rokt’s future.
- Leadership at Rokt defines long-term strategy and vision for each department and the company as a whole, ensuring alignment and operational excellence at scale.
- Executives and senior leaders drive large-scale transformation initiatives, set functional OKRs, and communicate direction through open forums and strategy sessions.
- Regular touchpoints—like quarterly business reviews and published roadmaps—keep teams updated on progress and evolving priorities.
Rokt’s leadership culture is forward-looking and inspiring, focusing on innovation, bold action, and shared success. This clarity enables employees to plan ahead, feel confident about the company’s direction, and stay engaged with long-term goals.
