Rokt
What It's Like to Work at Rokt
Job satisfaction at Rokt is supported through clear career growth paths, competitive compensation (including quarterly bonuses and equity), supportive managers who provide regular feedback and recognition, meaningful work tied to our mission of unlocking value in the Transaction Moment™, flexibility (including hybrid work options), and comprehensive benefits designed to reduce day-to-day stress.
Leadership reinforces this by regularly reviewing engagement survey results, hosting listening sessions, investing in employee-driven programs (like internal mobility and apprenticeship), assigning People Partners to support professional development, and adjusting policies when issues surface.
Rokt maintains an internal promotion rate above 10% annually—well above industry averages—and our average employee tenure is growing, reflecting strong day-to-day satisfaction and employee loyalty. We’ve also been recognized by Built In as a Best Place to Work, highlighting our culture, benefits, and flexibility.
While some employees previously raised concerns about heavy workloads and role clarity, leadership introduced workload balancing programs, clear role frameworks, and manager recognition training in 2025, which have improved satisfaction scores and reassured employees that feedback is heard and acted on.
Employees at Rokt say they would recommend it as a workplace because of our supportive, high-performance culture; clear career growth paths; competitive compensation and equity; flexibility (including hybrid work and global mobility); and a meaningful mission focused on unlocking value for customers and partners. Our values—like “Smart with Humility” and “Better Together”—are embedded in daily work, making collaboration and learning a core part of the experience.
Rokt maintains an above-industry promotion rate (over 10% annually), a growing average tenure, and a strong employee referral program—demonstrating that Rokt’stars see this as a place worth joining and staying. We’re proud to have been recognized by Built In as a Best Place to Work, and our positive reviews highlight our culture, benefits, and flexibility.
While some employees have raised concerns about workload and career clarity in the past, leadership responded with improved flexibility programs, clarified career pathways, and enhanced benefits in 2025—actions that have improved satisfaction and reinforced Rokt as a company employees are proud to recommend.
Rokt is recognized as an innovator and top employer in the tech and eCommerce space—a place where people want to work, known for its supportive culture, strong benefits, and commitment to growth. In 2025, Rokt was ranked #9 on Fortune’s Best Places to Work in Advertising and Marketing, and we’re proud to be included in Built In’s Best Places to Work award. Our positive reviews on platforms like Glassdoor and Indeed reflect our focus on employee experience, flexibility, and career mobility.
Our reputation is reinforced by leadership’s investment in workplace experience, from regular engagement surveys and listening sessions to actionable programs that address employee feedback. We continuously adapt our policies and benefits to meet the needs of our team and maintain a culture where everyone can thrive.
While some reviews have highlighted challenges around workload and growth pace, we’ve responded with new capacity planning, onboarding support, and clearer policy documentation in 2025—helping stabilize external scores and reassure employees about our direction
At Rokt, one tradeoff employees experience is that our fast-paced, high-growth environment means people sometimes wear many hats and may face resource constraints. During peak periods, workloads can be intense, and decision cycles may be slower when cross-functional input is needed. To address these challenges, managers hold regular check-ins to rebalance workloads, leadership provides recharge days and wellness programs during busy stretches, and the company has introduced async-first communication frameworks and clear ownership maps to reduce bottlenecks and bottleneck risk.
This tradeoff is balanced by major strengths, including strong work-life flexibility, competitive pay and benefits, innovative technology, a supportive and inclusive culture, long-term stability, and meaningful career growth opportunities. Importantly, recruiters are transparent about these realities in candidate conversations, managers discuss them openly in one-on-ones, and leaders acknowledge them in all-hands meetings—ensuring employees feel respected and prepared, not surprised.
While some employees previously raised concerns about tradeoffs being minimized, leadership responded with recruiter training, manager coaching, and open Q&A forums in 2025. Employees say these initiatives have improved preparedness, set clearer expectations, and built trust in how Rokt approaches challenges.
Rokt’s workplace is defined by a strong culture of growth, transparency, and empowerment. Employees are encouraged to be the “CEO of their own career,” with access to clear career paths, regular feedback, and opportunities for internal mobility and skill development. The company invests heavily in employee engagement through frequent surveys, listening sessions, and visible recognition programs like Values Champion and Impact Awards.
Rokt’s leadership is committed to continuous improvement, using data and employee input to shape policies, benefits, and the overall employee experience. Flexibility is built into team structures, and in-person collaboration is balanced with periods of remote work to support wellbeing and productivity.
What sets Rokt apart is its championship team mindset: high performers are celebrated, feedback is open and actionable, and everyone is expected to contribute to a positive, inclusive culture. The result is a workplace where innovation, learning, and career advancement are not just encouraged—they’re expected.
