Taboola Mission, Purpose & Impact

On the Growth Advertising sales team in Taboola DACH, you can overachieve in sales. You can grow a huge network, working with the best e-com advertisers in Germany, and you can learn a lot about media buying and marketing. There's lots of opportunity to travel to global events, have global interconnectivity, and help different types of clients setup campaigns for success while understanding the entire funnel. 

Cathy Yang is redefining how the Open Web survives and wins in the AI era, transforming it from a traffic-driven ecosystem into a performance-driven growth engine. As Country Manager, Cathy scaled Taiwan into Taboola’s fifth-largest Asian market in just two years, delivering 30% consecutive year-over-year growth. Amid AI’s disruption of media traffic, Cathy successfully shifted publisher strategy from monetization to engagement, acquiring 80% of Taiwan’s key publishers and proving that high-quality audience engagement is the ultimate driver of advertiser performance.

Jingwen Wang brings 14 years of digital expertise to Taboola China, including her tenure as CEO of a leading outbound agency. This dual perspective has transformed China into a vital engine of innovation and growth. By integrating a product suite comprising Programmatic, DCO, and Connexity, she repositioned Taboola from a media vendor to a strategic partner for global giants such as Temu and AliExpress. Most notably, Jingwen built Taboola’s non-core business from the ground up—scaling it from zero to 30% of total revenue in 2025. Beyond the numbers, she is a key catalyst for the next generation of Chinese brands expanding onto the global stage.

Jisselle Lim’s 11-year ascent from intern to Director defines transformation. In 2025, she secured 78 blue-chip brands and shattered an 8-year global policy deadlock on a highly regulated industry, making Korea one of only three eligible markets worldwide for these high-value partnerships. By engineering Korea’s first Nielsen-validated 90% reach standard, she established a new benchmark for years to come. As part of the team effort that secured a 2025 AI Champion Award, Jisselle balances leading APAC’s highest-revenue engine with raising her three-year-old, proving that human-centric leadership drives results.

A 20+ year digital veteran, Mary Tse’s career spans from leading Traditional Media and navigating Yahoo’s Web 1.0 to 2.0 transformation, to currently pioneering the AI frontier at Taboola. Since 2024, Mary has spearheaded a high-quality performance ecosystem in Hong Kong, with the vision to fundamentally transform the Open Web infrastructure.

For Publishers, she implements AI-driven solutions to reclaim Digital Sovereignty and cultivate sustainable, algorithm-independent traffic. For Advertisers, she provides a robust “Third Alternative” on the Open Web, a brand-safe Match-AI engine delivering high-quality performance beyond “Walled Gardens.” Mary has engineered a pioneering landscape that restores digital sovereignty through a healthy, AI-forward, and truly independent Open Web ecosystem.

Yuka Onoue has fundamentally transformed Taboola into a trusted, full-funnel “Must-Buy” platform, driving a remarkable 300% revenue growth. She pioneered the first-ever Agency Trading Deal within Taboola—a framework now used as a benchmark across APAC, and orchestrated high-level partnerships with global “Big 6” agencies. By integrating advanced attention and brand-safety measurements, Yuka shifted the market focus from basic clicks to qualitative value, securing long-term success with national brands while setting new standards for the Japanese digital ecosystem.

Two big news items today. 

First, we’re bringing the power of Performance Max and Advantage+ to the open web. Meet Realize+.

An always-on AI agent that works on behalf of advertisers, continuously evaluating strategy, budget, targeting, and creative across thousands of signals in real time.

Imagine your #1 strategist, account manager, and creative team, all in one, operating 24/7. Work work work. Generating more conversions. Lower CPAs. Real growth. Automatic. Transparent.

Second, for the first time, we’re opening Realize to Claude Skills. “Agent to Agent”. 

Advertisers and agencies can now connect to Taboola directly from within Claude and operate Realize or Realize+ based on their own objectives.

Our mission is clear - make the open web the most accessible performance platform, compatible with any AI, any stack, any workflow. This is where it’s going. 

We made a short video on how this helps advertisers “outfox” the competition.
Enjoy :-): https://bit.ly/4vKFLtd