We’re BDO, a global professional services firm connected to local markets. Our people work together to provide specialist expertise, helping businesses achieve their goals.
We inspire others, to go further. We create together, to reach higher. We build trust, to lead purposefully.
Whether you're building your future or starting your career with us, you won’t do it alone. From creating solutions for our clients to building careers for our people, we shape what matters, and that’s where you come in.
About the Role
BDO is looking for a Marketing Lead to step into a leadership role within our Clients & Markets team, responsible for shaping the firm’s marketing agenda and leading its delivery. Reporting to the Head of Marketing & Communications, you’ll translate strategy into a disciplined, high-impact program of work that strengthens BDO’s brand to drive measurable outcomes through prioritisation, execution governance and strong team leadership.
This role will suit a commercially minded marketing leader who thrives on building relationships with leaders in complex, partner-led B2B environments and knows how to build momentum through integrated campaigns and demand generation programs. You will also have a demonstrated ability to leverage CRM and marketing automation to improve targeting and performance and elevate thought leadership to convert intellectual capital into genuine market cut-through. Just as importantly, you’ll uplift capability, enhance ways of working, and develop a high-performing national team to help take BDO to the next level in brand strength, client engagement and growth.
Key priorities will be within the following areas:
Marketing planning and leadership
Lead the annual marketing plan and ensure alignment to strategy
Lead and develop a high performing national team
Operate as part of the Marketing & Communications leadership team
Go-to-market and business development alignment
Work closely with key stakeholders to plan, align and deliver coordinated sector, client and market campaigns
Support key account programs through targeted campaigns, thought leadership and activation
Coordinate between marketing programs and BD activity to maximise market impact and client engagement
Campaigns, demand generation and marketing performance
Lead the planning and delivery of national marketing campaigns, including demand generation objectives, leverage CRM and marketing automation platforms
Own campaign performance and ROI
Ensure marketing activity is insight led and outcome focused whilst being commercially accountable
Thought leadership and market visibility
Lead the planning and activation of thought leadership and content programs
Work with National Leaders and thought leaders to translate intellectual capital into meaningful thought leadership and campaigns
Marketing capability, alignment and continuous improvement
Uplift marketing capability, systems and ways of working across the team
Embed best practice planning, execution, measurement and governance
Work closely with Brand and Digital leaders to ensure strong alignment, integration and consistency.
About You
This position is suited to an individual with:
Demonstrated experience in senior marketing leadership roles, ideally within professional services, advisory, consulting or complex B2B environments.
Proven experience leading national marketing function or teams of 20+ people and delivering integrated marketing strategies.
Strong capability across go to market planning, campaigns and thought leadership.
Demonstrated experience partnering with business development teams in partner led environments.
Proven ability to build a high performing team culture focused on continuous improvement, capability uplift and disciplined execution.
Experience leveraging CRM and marketing automation platforms to deliver measurable demand generation, including segmentation, nurture journeys, and funnel reporting.
An openness to leveraging AI and technology to enhance operations and marketing effectiveness.
Strong commercial acumen with experience owning marketing performance metrics and campaign ROI.
Experience operating effectively in matrixed, multi office organisations.
Proven ability to lift capability, set standards and lead change within marketing functions.
Strong stakeholder management capability, with the ability to influence and advise senior leaders and Partners in complex environments.
Tertiary qualifications in Marketing, Business, Communications or a related discipline.
Why BDO?
Working for BDO you will be part of a growing and market leading professional services firm.
Our national and global footprint provides our people with opportunities to work on interesting client engagements, across diverse industry sectors and services.
Our open and collaborative culture ensures access to Partners and professional mentors, to guide and accelerate your professional career, across a wide array of career pathways.
We provide our people with various health and wellbeing, social, financial, and professional development benefits to help realise what’s possible.
Participate in fitness challenges or take advantage of exclusive discounts to corporate health insurance, gym memberships and wellness facilities via our BWell program. Access benefits such as travel perks, retail discounts, employee referral rewards, study, and professional development support.
Our leave options cater to the unique needs of our people; and include enhanced family support, cultural and religious leave, and options to purchase additional leave. You can also give back and get involved in community initiatives via our BCaring program.
With a strong focus on learning and growth, we provide on the job training and formal development programs to help you succeed in your role and develop your skills and experience.
Our culture is underpinned by our core values (One, Bold, Human, Heart and Strive).
We are proud to be recognised as an Inclusive Employer for 2025-2026 by Diversity Council of Australia and a 2024-2025 Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).
BDO is committed to inclusive and accessible recruitment practices. If you require any reasonable adjustments to support your application or interview process, we encourage you to contact our Talent Acquisition team at [email protected]
