We’re powered by purpose
Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we’ve been helping our community live their kind of independence, and today we’re one of Australia's largest and fastest growing healthtech platforms.
We have been recognised in AFR’s Fast 100 list, Deloitte’s Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020! So don’t miss your opportunity to join a thriving scale-up and deliver change to Australia’s care and support sector.
As a Marketing Manager - Aged Care (B2C), you’ll be central to understanding the needs of this important customer segment and ensuring that our products, services and activities align to these needs. You’ll be a key connector, coordinating different functional teams to deliver product adoption plans and campaign initiatives that drive product adoption, usage, and community across multiple brands.
Working within the Customer Marketing team, you’ll be integral to refining the customer value proposition and ensuring all activities continually reinforce it. You’ll need to keep on top of a changing regulatory environment and incorporate the brand, customer segmentation, data analysis and industry insights to your thinking.
Key Responsibilities:
- Develop and maintain a deep understanding of our group of brands, including Mable and HomeMade, the customers that use them, and their service offerings.
- Design, implement and report on marketing strategies spanning from customer acquisition to retention and expansion across the Mable and HomeMade businesses.
- Be the business owner for the aged care customer value proposition. Ensure it is kept up-to-date and that messaging and channel strategy is defined and consistent.
- Understand the regulatory and competitor landscape of the aged care support sector and keep up to date with any changes and likely impact.
- Use customer needs to input into solution design and product development, Continue to feedback the customer insights you surface.
- Work closely with stakeholders in the aged care customer segment. Influence the development of product features in line with the CVP, coordinate product features and service line adoption plans and campaign activity across multiple functions, such as performance, web, lifecycle, as applicable.
- Engage with the aged care audience through events, webinars, and research to build community and increase platform stickiness.
- Create strategies that drive product adoption and growth, for example video educational assets to develop understanding of key features. Track, report and optimise the effectiveness of your strategies. Consider the audience to choose the best channels for this content.
- Be the champion of the overall aged care client experience.
Skills, Knowledge and Experience
- Bachelor’s degree or equivalent in Marketing or similar field
- At least 5 years’ experience in a similar or related role
- Demonstrable experience of running product adoption activities, writing propositions and aligning with customer segments.
- Proven experience working cross-functionally to deliver shared objectives, including with Product teams
- Working knowledge of broader marketing skills, including video, lifecycle, web, brand.
- Strong time management, prioritisation and organisation skills.
- Experience optimising activities to ensure that key metrics are delivered, and reporting on those
- Proficient use of analytics tools to track performance and form recommendations.
- Prior experience of the Aged Care sector is beneficial but not mandatory.
Our Values
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our Benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Work away 🌎
Get a creative boost working overseas for 4 weeks in a rolling 12-month period.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Hybrid set up allowance 🖥️
Create your perfect home office setup! Whether it’s a comfy chair, a second screen, or faster Wi-Fi, we support you in making your home office more comfortable.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
Get paid to take a break 🏝️
Get one extra paid leave day per quarter for what makes you happy.
Inclusion at Mable
Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.
People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.
We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for!
We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.
Where to find us online
Careers Page - https://bit.ly/3Mz8Ym1
Glassdoor - https://bit.ly/3z0K328
YouTube - https://bit.ly/34L7DlP
Instagram - https://bit.ly/3pgAOXk
Facebook - https://bit.ly/3ic6LhQ
LinkedIn - https://bit.ly/3ie6Q4U
