Marketing Manager

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

This role sits within the Customer Office at CFS, within the Marketing Strategy and Transformation team in the Brand and Customer Engagement (B&CE) function. B&CE shapes and delivers brand, marketing and customer engagement strategies that drive customer outcomes and growth across Direct and Employer segments, supported by enterprise centres of excellence including Data & Analytics, Digital and Corporate Communications.

The Marketing Manager is responsible for owning and delivering high-impact marketing programs and journeys that drive measurable customer and commercial outcomes within defined portfolios, with the flexibility to operate across different portfolios as business needs evolve.

Your Responsibilities

• Accountable for translating portfolio strategy into clear go‑to‑market direction, priorities and integrated programs that deliver measurable customer and commercial outcomes. 
• Lead delivery of programs through the end-to-end marketing value chain - insight, planning, journey design, campaign delivery, optimisation and PIRs - owning performance and continuous improvement across campaigns, journeys and channels. 
• Deliver integrated, multi-channel customer journeys and lifecycle programs (welcome, activation, engagement, retention, retirement transition), using segmentation, triggers to build always-on programs, and other communications, as required. 
• Digital-first, data-led optimisation: leverage customer, product and behavioural insights to develop and deliver personalised, triggered and ad hoc programs; run structured test-and-learn (A/B, multivariate) and continuously optimise against KPIs. 
• Coordinate and influence cross-functional partners to deliver high-quality, compliant programs and campaigns at pace. 
• Support continuous improvement by applying best-practice lifecycle marketing, disciplined ways of working, and practical adoption of new tools and processes. 
• Champion the practical use of AI-enabled insights and modern marketing capability, targeting and personalisation to improve relevance and efficiency in processes, while ensuring responsible use. 
• Drive adoption of the Customer Engagement Engine by embedding consistent ways of working (intake, briefing, measurement) and ensuring campaigns and journeys are delivered through a standardised, repeatable approach. 
• Actively contribute to Improving marketing delivery effectiveness by streamlining processes, strengthening execution discipline, and enabling more efficient, consistent program delivery. 

• Maintain strong risk hygiene: identify compliance risks early, prepare approval artefacts, follow governance pathways, and escalate 

  
  

Your Capability and Experience

• Demonstrated experience in marketing and communications, within financial services (superannuation, wealth, banking, retirement/investments), or with a strong interest in this industry. 
• Demonstrated commercial acumen with a track record of delivering measurable campaign and program outcomes and ROI. 
• Ability to translate marketing strategy into marketing programs (segmentation/targeting, proposition development, forecasting, integrated planning). 
• Experience building data and insight-led marketing programs and campaigns, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting etc.). 
• Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys). 
• Understanding of digital marketing trends and emerging technologies. 
• Coordinates and influence cross-functional partners to deliver outcomes. 
• Strong project management and delivery discipline; flexibility to work through ambiguous problems and environments. 
• A team player who works collaboratively with others 
• Comfortable operating in regulated environments with a proactive risk mindset. 
• Excellent written and verbal communication
• Degree in Marketing, Business or related field (or equivalent experience). 
• Experience working in a sophisticated Martech environment. Adobe experience is highly valued, including WorkFront.
   

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions 
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health services  
• Additional leave day to celebrate your birthday
• Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
• Exclusive discounts on retail, travel and entertainment

CFS Culture 

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).