Upside

275 Total Employees
Year Founded: 2016

Upside Company Growth, Stability & Outlook

What People Are Saying About Upside

  • Market Expansion: Additions of 14,669 retailer locations and 1.6 million customers in 2025, plus 2026 rollouts with Save Mart, Meritage/Wendy’s, and QuickChek, indicate continued expansion across consumers and merchants. Visibility inside partner ecosystems helps extend reach beyond the standalone app.
  • Strategic Partnerships: Integrations and program extensions with Uber (including a U.S. fuel-savings program through June 30, 2026), Lyft, Instacart, Chime, Varo Bank, and Marqeta broaden distribution and sustain growth channels. Ongoing merchant announcements into 2026 suggest retailers perceive incremental value.
  • Strong Market Position & Advantage: Milestones such as more than $1 billion in cumulative cash back by August 2025 and references to 35+ million consumers align with a scale narrative across fuel, grocery, and restaurants. A category mix shift toward food categories by mid-2025 indicates deepening engagement beyond fuel alone.