Develop and execute earned-media and storytelling strategies for lifestyle, travel and retail clients. Pitch to national and local media, manage press trips, events and talent, collaborate with creative, social and influencer teams, and mentor junior staff to deliver editorial coverage and campaign outcomes.

Lead day-to-day social delivery and client management for organic content calendars, creator-led programs and integrated campaigns. Support strategy, content production, publishing, community management, reporting/insights, and use WPP Open to streamline workflows. Identify growth opportunities and contribute to new business.

Lead development and execution of social strategies that drive cultural and commercial impact. Use social listening, influencer frameworks, AI tools, and integrated planning to advise clients, pitch new business, mentor junior staff, and measure campaign effectiveness across platforms.