Top Marketing Specialist Jobs in Sydney

Execute APAC field marketing programs, including events, webinars, campaigns, and ABM initiatives. Manage Salesforce and HubSpot data, campaign setup, lead routing, follow-up, attribution, reporting, partner campaigns, MDF administration, and regional activity calendars. Coordinate with sales, channel, customer experience, and marketing teams to improve funnel conversion and pipeline performance. Support target account research, contact discovery, account briefs, and partner activity across multiple time zones.

Leads account-based marketing and industry programs across Australia and New Zealand. Responsibilities include managing strategic accounts, coordinating regional and global stakeholders, overseeing budgets and vendors, measuring pipeline and marketing impact, improving program scalability, and mentoring the ANZ marketing team. Requires strong B2B marketing, ABM, stakeholder management, analytical, commercial, and cross-regional program leadership experience.

Coordinates marketing calendars, campaigns, promotions, product launches, customer communications, dashboards, and performance reporting. Analyzes campaign, category, and sales results to provide actionable insights and recommendations. Partners with Marketing, Sales, Product, Commercial, and Operations teams to track milestones, communicate outcomes, and support commercially focused decision-making and leadership updates.

Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads in Australia and the UK. Monitor CPA, conversion rates, creative performance, attribution, and budget pacing; produce recurring reports; conduct A/B tests; coordinate with an external agency; analyse geo-level performance; and identify data discrepancies. The role also uses AI tools and marketing data systems to automate workflows and improve campaign analysis.

Supports channel and partner marketing across Australia, including partner plans, product launches, campaigns, MDF administration, budget tracking, events, content, portal management, localization, and reporting. Collaborates with Sales, distributors, agencies, vendors, and partners to improve engagement, generate leads, measure ROI, and contribute to pipeline growth. Also handles marketing administration, invoices, agreements, calendars, and event representation.

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

Own end-to-end paid acquisition marketing across Google Ads and Meta Ads, including strategy, budget allocation, campaign execution, optimization, tracking, testing, and reporting. Manage CPA, ROAS, and lead-volume targets while maintaining GA4, Google Tag Manager, conversion tracking, and UTM infrastructure. Provide executive recommendations directly to the CEO, monitor platform changes, and contribute to SEO and creative production as needed.

Support regional growth through field marketing and sales activities: run targeted campaigns, manage digital and event marketing, generate and qualify leads, schedule demos, maintain CRM data, and collaborate with internal teams to meet sales and lead-generation targets.

Develops and governs customer audience segmentation, targeting rules, contact strategies, and lifecycle marketing frameworks across email, SMS, RCS, push, paid media, and direct mail. Uses customer data, behavioral insights, experimentation, and marketing technology platforms to improve personalization, engagement, conversion, retention, and customer value. Collaborates with marketing, data, analytics, product, digital, and technology stakeholders while ensuring audience integrity, regulatory alignment, and scalable governance.

Plan and produce growth marketing assets and campaigns for both B2B and B2C audiences. Build AI-powered workflows, run experiments (A/B tests), analyze results, and scale successful initiatives. Maintain brand voice across touchpoints and take high-autonomy projects from concept to execution.

Create insight-driven marketing content from research and data; execute inbound and account-based marketing; optimize website and SEO; run campaigns, newsletters, social and PR; analyze performance and build partner/media relationships; experiment with AI-powered workflows to increase leads and conversions.

Manage and optimize the marketing technology ecosystem, including websites, marketing automation, CRM, and connected digital platforms. Improve website performance, user experience, functionality, and conversion rates in collaboration with developers. Design marketing automation workflows, enhance CRM segmentation and lead tracking, and identify practical AI applications that improve marketing and customer experience efficiency. The role also requires applying SEO and CRO strategies across digital experiences.

The Principal Marketing Specialist will develop and execute ABM strategies, create marketing campaigns, perform account research, align with sales, and analyze campaign performance.

Coordinates and executes marketing activities across Taiwan and Hong Kong, including localized content and asset development, approval workflows, vendor logistics, events, digital campaigns, and marketing calendars. Manages Taiwan consumer lead routing and patient concierge support across phone, LINE, email, and chat. Tracks budgets, performance, inventory, and campaign outcomes while coordinating agencies, regional teams, legal, regulatory, sales, clinical, and IT stakeholders.

Execute and optimise full-funnel growth marketing programs for adtech products. Build GTM campaigns, drive pipeline and revenue, run ABM, paid media, events, email automation, and measure performance while collaborating with sales, product, and commercial teams.

Support planning and execution of digital marketing campaigns for Acute Care & Monitoring. Manage websites and content (AEM/SharePoint), run marketing automation and CRM-aligned campaigns, track performance, optimise campaigns using analytics, coordinate with product, sales, and agencies, and ensure compliance and governance.

Execute acquisition, retention and loyalty campaigns for Memberships, Rebooking and core product. Build Braze campaigns (email, in-app, push, SMS), run loyalty initiatives, support Tasker education and community touchpoints, manage vendors, and report on campaign and experiment KPIs.

Lead product marketing for prioritized product plays: define audiences and positioning, develop value propositions and campaign content, enable sales with content packs, integrate activity across channels, and measure performance against revenue, pipeline, adoption and cross-sell metrics to inform investment decisions.

Translate global marketing strategy into localized regional execution for Retail and Banking. Own regional campaign planning, ABM, sales enablement, customer engagement, events and CEC activations. Provide market and competitive insights, coordinate cross-functional teams and vendors, monitor campaign performance, and drive pipeline and revenue influence.

Manage end-to-end CRM marketing lifecycle: strategy, audience segmentation, campaign build/deployment (email/SMS/push), QA, A/B and multivariate testing, lifecycle optimization using analytics and automation, and cross-functional collaboration to drive fan acquisition, engagement, and LTV.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.

Execute integrated, multi-channel B2B marketing campaigns for BiG across China and internationally. Manage HubSpot CRM, email automation, landing pages (WordPress/Webflow), content calendars, events, webinars, social channels (LinkedIn, WeChat), lead generation, performance tracking, and cross-functional coordination to drive qualified leads and scale marketing processes.

The Growth Marketing Specialist will lead user acquisition and retention strategies, optimizing campaigns through data analysis and experimentation, collaborating with cross-functional teams in a remote environment.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

You will manage and optimize Meta Ads for performance, driving demand and revenue growth. Responsibilities include budget allocation, campaign analysis, and collaboration with creative teams.