Top Marketing Specialist Jobs in Sydney

Create and edit thought leadership, web, sales, executive, and customer content. Manage website and social media content, support product launches, media communications, campaigns, events, and internal communications. Coordinate with agencies, maintain brand consistency and marketing assets, and track campaign performance. The role requires strong writing, editing, proofreading, organization, and the ability to simplify complex technical topics for varied audiences.

Plans and delivers integrated B2B marketing campaigns across APAC to generate leads, support cross-selling, and expand into international schools. Creates email, landing page, blog, social, video, webinar, SEO, and sales enablement content; builds nurture journeys; supports events; and uses HubSpot, analytics, AI tools, and A/B testing to improve campaign performance. Collaborates with sales, account management, creative teams, and regional stakeholders while managing campaigns from brief through launch.

Supports and executes Red Bull Australia’s athlete marketing program, managing athlete portfolios, marketing plans, activations, partnerships, negotiations, budgets, and reporting. Builds relationships with athletes, agents, clubs, federations, media, and internal teams while developing impactful sports content and brand initiatives. Leads projects from planning through delivery, ensures compliance and budget control, identifies new talent and partnership opportunities, and strengthens Red Bull’s relevance and credibility across the Australian sports industry.

Build and improve AI agents, automated workflows, and internal tools for marketing teams. Connect AI platforms, business applications, and data sources through connectors, MCP integrations, and APIs. Automate campaign analytics, competitor research, reporting, and content production while validating outputs, documenting workflows, troubleshooting integrations, and supporting adoption across Marketing, Design, and IT.

Creates and executes employment marketing materials that attract talent across stores, supply chain, and corporate facilities. Develops branded collateral, signage, advertisements, event materials, social media video, and other creative deliverables. Supports field marketing initiatives, job board and media vendor relationships, billing and inventory tracking, event coordination, and brand compliance. Partners with staffing and employment marketing teams to support hiring campaigns and serves as a creative subject matter expert.

Leads product marketing strategy and go-to-market execution for Australia and New Zealand. Localizes Okta and Auth0 messaging, develops customer-facing content, enables sales and channel partners, provides competitive insights, represents the company at industry events, supports PR and analyst relations, and contributes to regional demand-generation and pipeline acceleration. The role requires strong SaaS or enterprise technology marketing experience, IAM or security knowledge, and excellent communication skills.

Leads partner marketing strategy and execution across APAC, developing joint go-to-market plans, integrated campaigns, enablement initiatives, and scalable through-partner programs. Collaborates with sales, customer success, and marketing teams to grow partner revenue, measure campaign performance, improve funnel progression, and incorporate partner insights into marketing and product strategies.

Execute digital and social media campaigns targeting healthcare professionals across the Australia/New Zealand region. Manage social accounts, websites, email marketing, content optimization, analytics, and reporting. Collaborate with internal teams, agencies, and vendors to improve engagement and business outcomes while ensuring compliance with healthcare regulations, brand guidelines, and local requirements.

Manage B2B email marketing and automation across campaigns, product updates, events, outreach, and sales cadences. Build and optimize segmentation, workflows, lead journeys, templates, deliverability, attribution, and CRM data hygiene in Zoho Marketing Automation. Analyze campaign performance, test messaging and timing, generate qualified leads for Sales, and provide strategic recommendations. The role also requires writing concise copy, maintaining an email calendar, and collaborating across global time zones.

Owns lifecycle marketing across email and SMS for multiple brands. Responsibilities include building HubSpot automations, mapping customer journeys, creating campaigns, managing segmentation and deliverability, writing compliant copy, running reactivation programs, conducting A/B tests, and reporting on conversion, retention, revenue, and list health. The role also involves integrating connected platforms, using AI tools, and supporting healthcare marketing compliance.

Own paid search and paid social acquisition for two ecommerce brands across Google Ads, Microsoft Advertising, and Meta. Manage budgets, forecasts, pacing, ROAS, CPO, and new-customer targets; build Looker Studio dashboards; analyze performance and recommend actions; run testing across audiences, creative, offers, and bidding; support a new brand launch; and expand into affiliate and referral marketing.

Supports channel and partner marketing across Australia, including partner plans, product launches, campaigns, MDF administration, budget tracking, events, content, portal management, localization, and reporting. Collaborates with Sales, distributors, agencies, vendors, and partners to improve engagement, generate leads, measure ROI, and contribute to pipeline growth. Also handles marketing administration, invoices, agreements, calendars, and event representation.

Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads in Australia and the UK. Monitor CPA, conversion rates, creative performance, attribution, and budget pacing; produce recurring reports; conduct A/B tests; coordinate with an external agency; analyse geo-level performance; and identify data discrepancies. The role also uses AI tools and marketing data systems to automate workflows and improve campaign analysis.

Implement and govern web and mobile marketing measurement across GTM, Segment, Adjust, and GA4. Own event schemas, data layers, customer data flows, attribution validation, consent controls, privacy reviews, automation scripts, ETL tasks, dashboards, and documentation. Partner with Marketing, BI, and Engineering to resolve tracking discrepancies, prioritize requirements, and analyze mobile performance to guide spend and creative decisions.

The Principal Marketing Specialist will develop and execute ABM strategies, create marketing campaigns, perform account research, align with sales, and analyze campaign performance.

Lead product marketing for prioritized product plays: define audiences and positioning, develop value propositions and campaign content, enable sales with content packs, integrate activity across channels, and measure performance against revenue, pipeline, adoption and cross-sell metrics to inform investment decisions.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

The Marketing Operations Specialist will implement and maintain marketing technology, manage data flows, configure tracking, and optimize performance across marketing efforts.