Top Marketing Specialist Jobs in Sydney

Build, test, and deploy personalised email and SMS communications using CRM and customer engagement platforms. Manage audience selection, dynamic content, data flows, campaign execution, reusable templates, and communication assets. Partner with stakeholders to translate requirements into customer communications, while improving processes, platform practices, testing, QA, and operational efficiency. The role is execution-focused and requires strong HTML skills, organisation, attention to detail, and delivery discipline.

Execute digital and social media campaigns targeting healthcare professionals across the Australia/New Zealand region. Manage social accounts, websites, email marketing, content optimization, analytics, and reporting. Collaborate with internal teams, agencies, and vendors to improve engagement and business outcomes while ensuring compliance with healthcare regulations, brand guidelines, and local requirements.

Develops and executes local area marketing strategies across a national aesthetics clinic franchise network. Responsibilities include adapting national campaigns, driving lead generation, coordinating events and activations, supporting social media and email/SMS marketing, managing the LAM Portal, creating promotional assets, monitoring campaign performance, and advising franchise partners. The role requires strong stakeholder management, organisation, communication, analytical, and integrated marketing skills.

Manage B2B email marketing and automation across campaigns, product updates, events, outreach, and sales cadences. Build and optimize segmentation, workflows, lead journeys, templates, deliverability, attribution, and CRM data hygiene in Zoho Marketing Automation. Analyze campaign performance, test messaging and timing, generate qualified leads for Sales, and provide strategic recommendations. The role also requires writing concise copy, maintaining an email calendar, and collaborating across global time zones.

Owns lifecycle marketing across email and SMS for multiple brands. Responsibilities include building HubSpot automations, mapping customer journeys, creating campaigns, managing segmentation and deliverability, writing compliant copy, running reactivation programs, conducting A/B tests, and reporting on conversion, retention, revenue, and list health. The role also involves integrating connected platforms, using AI tools, and supporting healthcare marketing compliance.

Own paid search and paid social acquisition for two ecommerce brands across Google Ads, Microsoft Advertising, and Meta. Manage budgets, forecasts, pacing, ROAS, CPO, and new-customer targets; build Looker Studio dashboards; analyze performance and recommend actions; run testing across audiences, creative, offers, and bidding; support a new brand launch; and expand into affiliate and referral marketing.

Supports channel and partner marketing across Australia, including partner plans, product launches, campaigns, MDF administration, budget tracking, events, content, portal management, localization, and reporting. Collaborates with Sales, distributors, agencies, vendors, and partners to improve engagement, generate leads, measure ROI, and contribute to pipeline growth. Also handles marketing administration, invoices, agreements, calendars, and event representation.

Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads in Australia and the UK. Monitor CPA, conversion rates, creative performance, attribution, and budget pacing; produce recurring reports; conduct A/B tests; coordinate with an external agency; analyse geo-level performance; and identify data discrepancies. The role also uses AI tools and marketing data systems to automate workflows and improve campaign analysis.

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

The Principal Marketing Specialist will develop and execute ABM strategies, create marketing campaigns, perform account research, align with sales, and analyze campaign performance.

Lead product marketing for prioritized product plays: define audiences and positioning, develop value propositions and campaign content, enable sales with content packs, integrate activity across channels, and measure performance against revenue, pipeline, adoption and cross-sell metrics to inform investment decisions.

Translate global marketing strategy into localized regional execution for Retail and Banking. Own regional campaign planning, ABM, sales enablement, customer engagement, events and CEC activations. Provide market and competitive insights, coordinate cross-functional teams and vendors, monitor campaign performance, and drive pipeline and revenue influence.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.