Top Marketing Specialist Jobs in Sydney

Own paid search and paid social acquisition for two ecommerce brands across Google Ads, Microsoft Advertising, and Meta. Manage budgets, forecasts, pacing, ROAS, CPO, and new-customer targets; build Looker Studio dashboards; analyze performance and recommend actions; run testing across audiences, creative, offers, and bidding; support a new brand launch; and expand into affiliate and referral marketing.

Supports channel and partner marketing across Australia, including partner plans, product launches, campaigns, MDF administration, budget tracking, events, content, portal management, localization, and reporting. Collaborates with Sales, distributors, agencies, vendors, and partners to improve engagement, generate leads, measure ROI, and contribute to pipeline growth. Also handles marketing administration, invoices, agreements, calendars, and event representation.

Lead paid acquisition strategy across Google Ads, Meta Ads, and other digital channels. Manage campaign optimisation, budget pacing, targeting, bidding, creative testing, reporting, and conversion performance. Analyse CPC, CPL, CPA, ROI, and full-funnel metrics using dashboards and platform automation. Partner with media agencies and Digital, Product, UX, Data, Legal, Compliance, and Design teams to improve tracking, landing-page conversion, and compliant campaign delivery.

Execute APAC field marketing programs, including events, webinars, campaigns, and ABM initiatives. Manage Salesforce and HubSpot data, campaign setup, lead routing, follow-up, attribution, reporting, partner campaigns, MDF administration, and regional activity calendars. Coordinate with sales, channel, customer experience, and marketing teams to improve funnel conversion and pipeline performance. Support target account research, contact discovery, account briefs, and partner activity across multiple time zones.

The Growth Marketing Specialist will execute full-funnel B2B marketing programs for adtech solutions serving digital publishers. Responsibilities include go-to-market initiatives, sales enablement, integrated campaigns, events, email automation, partnerships, content, paid media, account-based marketing, and campaign performance analysis. The role owns initiatives from strategy through execution and measurement, collaborating with sales, product, marketing, and commercial teams to generate pipeline, strengthen publisher relationships, and drive revenue.

Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads in Australia and the UK. Monitor CPA, conversion rates, creative performance, attribution, and budget pacing; produce recurring reports; conduct A/B tests; coordinate with an external agency; analyse geo-level performance; and identify data discrepancies. The role also uses AI tools and marketing data systems to automate workflows and improve campaign analysis.

Owns Lawpath’s lifecycle marketing and content execution, including automated email flows, newsletters, campaigns, landing pages, blogs, social content, and AI-assisted workflows. Writes clear content on legal, tax, and compliance topics; manages segmentation, testing, QA, launches, reporting, tracking, and conversion optimization. Builds dashboards and collaborates with growth, design, product, and sales teams to improve customer engagement and AI search visibility.

Support regional growth through field marketing and sales activities: run targeted campaigns, manage digital and event marketing, generate and qualify leads, schedule demos, maintain CRM data, and collaborate with internal teams to meet sales and lead-generation targets.

The Principal Marketing Specialist will develop and execute ABM strategies, create marketing campaigns, perform account research, align with sales, and analyze campaign performance.

Coordinates and executes marketing activities across Taiwan and Hong Kong, including localized content and asset development, approval workflows, vendor logistics, events, digital campaigns, and marketing calendars. Manages Taiwan consumer lead routing and patient concierge support across phone, LINE, email, and chat. Tracks budgets, performance, inventory, and campaign outcomes while coordinating agencies, regional teams, legal, regulatory, sales, clinical, and IT stakeholders.

Support planning and execution of digital marketing campaigns for Acute Care & Monitoring. Manage websites and content (AEM/SharePoint), run marketing automation and CRM-aligned campaigns, track performance, optimise campaigns using analytics, coordinate with product, sales, and agencies, and ensure compliance and governance.

Lead product marketing for prioritized product plays: define audiences and positioning, develop value propositions and campaign content, enable sales with content packs, integrate activity across channels, and measure performance against revenue, pipeline, adoption and cross-sell metrics to inform investment decisions.

Translate global marketing strategy into localized regional execution for Retail and Banking. Own regional campaign planning, ABM, sales enablement, customer engagement, events and CEC activations. Provide market and competitive insights, coordinate cross-functional teams and vendors, monitor campaign performance, and drive pipeline and revenue influence.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.