Own and administer People systems (especially Rippling), maintain SOPs and data integrity, manage end-to-end employee lifecycle, produce People reporting, support cyclical People programs, and run People Ops projects while partnering with Payroll, Finance and Legal.

Lead Lyka's always-on performance creative system, developing data-driven creative strategies, writing hooks/scripts/copy, running creative experimentation across paid channels, directing production and building scalable asset libraries to drive acquisition and improve ROAS.