Leads enterprise client relationships and account strategy across digital marketing, paid media, analytics, measurement, and martech services. Owns retention, renewals, expansion, forecasting, profitability, risk management, and commercial performance. Translates client objectives into actionable recommendations, coordinates cross-functional specialists, manages senior stakeholders, and drives measurable business outcomes. Requires strong digital marketing technology, analytics, CRM, communication, and commercial skills.

Manage Martech projects for digital agency clients, overseeing scope, schedules, deliverables, risks, budgets, project financials, revenue forecasting, and utilization. Collaborate with client management and internal practitioners, provide stakeholder updates, maintain project controls, identify risks and out-of-scope work, and escalate issues. The role requires managing multiple projects, coordinating stakeholders, and ensuring delivery on time, within budget, and to quality standards.

Lead the Analytics team within the Martech department, setting enterprise measurement strategy and advising senior marketing clients. Own methodologies spanning marketing mix modeling, incrementality, geo-testing, causal analysis, privacy, and server-side architecture. Establish AI and data-security frameworks, support commercial growth, oversee technical escalations, and guide pitches and partnerships. Manage team allocation, quality standards, mentoring, skills development, and career progression while maintaining technical credibility and client relationships.