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Develop and execute creative strategy for Meta ads across multiple Shopify DTC brands: research markets and customer psychology, identify hooks and angles, write ad concepts and scripts, brief editors/creators, analyze performance, and turn insights into scalable tests and creative systems.

Manage end-to-end Shopify projects with focus on A/B testing and CRO. Coordinate developers, designers, CRO specialists, and QA to ensure variations are implemented, tested, and launched on time while removing blockers and keeping priorities and timelines aligned.

Build, maintain, and debug internal automation workflows (OpenClaw, schedulers, APIs) for an eCommerce agency. Implement deterministic, stable logic from specs, troubleshoot scheduler/API failures and edge cases, improve reliability without overengineering, and work directly with the Founder in a fast feedback loop.

Edit direct-response video ads for Meta, iterate on creative variations, test pacing/structure, use AI tools to speed production, study competitors, and collaborate with strategists to ship high-performing ads.

Design high-converting Shopify landing pages and A/B test variants based on CRO insights. Collaborate with CRO strategists, PMs, developers, copywriters, and media buyers to translate strategy into fast, conversion-focused designs across multiple eCommerce brands. Deliver production-ready designs with speed, ownership, and attention to quality.

Manage CRO for Shopify clients through A/B testing, UX improvements, data analysis (GA4, heatmaps, session recordings), and strong client ownership. Plan and run experiments, recommend fixes, lead client communication, and coordinate with designers, developers, and PMs to drive measurable revenue growth.

Serve as the Founders right hand managing end-to-end hiring, onboarding/offboarding, people operations, and executive support. Tasks include recruiting, scheduling interviews, maintaining hiring KPIs, inbox and calendar management, document handling, Google Sheets tracking, and ad-hoc travel booking. Role demands proactive problem-solving, ownership, and process improvement in a fast-paced, fully remote startup environment.

Build pixel-perfect, high-performing Shopify stores from Figma designs. Convert designs into scalable Shopify themes using Liquid, JSON templates, HTML/CSS/JS; implement performance and technical SEO best practices, develop CRO test variants, debug with DevTools, and collaborate with designers, PMs, CRO specialists, and QA.