Lead APAC sales growth (primarily Australia and New Zealand) for domain operations, digital, data, and AI solutions. Own P&L, develop market strategy, drive new client acquisition, manage key accounts, build partnerships, conduct market research, and execute targeted sales and prospecting initiatives to meet revenue targets.

Execute end-to-end outbound CRM campaigns (email, SMS, push): audience segmentation, QA, build, deploy and optimize lifecycle programs. Use automation, A/B and multivariate testing, machine learning/predictive modeling, and analytics to improve conversion and LTV. Collaborate with Data & Analytics, MarTech, product, media, and agencies to meet performance goals and extract insights for template and strategy optimization.

Manage end-to-end CRM marketing lifecycle: strategy, audience segmentation, campaign build/deployment (email/SMS/push), QA, A/B and multivariate testing, lifecycle optimization using analytics and automation, and cross-functional collaboration to drive fan acquisition, engagement, and LTV.