Supports global haircare marketing campaigns and product launches through campaign coordination, influencer and PR programs, content and ecommerce support, trend research, performance reporting, and operational tracking. The role coordinates with regional teams, agencies, suppliers, and logistics partners while maintaining timelines, inventory records, deliverables, and campaign documentation.

Lead Millie Moon’s US and Canada marketing strategy, budget, retailer growth, brand activations, licensing, training pants, and campaigns targeting expecting and new parents. Own Target marketing and expand scalable playbooks across approximately 30 additional retailers. Use consumer insights to guide creative, media, content, and PR, connect investment to sell-through, and lead a marketing team while partnering with Sales, Commercial, Product, Design, Content, Digital, Finance, and retail partners.

Own paid social creative and performance across ZURU Edge’s global beauty brands. Manage the paid content pipeline, source and brief UGC creators, adapt global assets for local markets, run structured creative testing, monitor performance and fatigue, and deliver reporting and recommendations. Partner with brand, media, and digital teams to launch effective campaigns across Meta and TikTok.