Lead brand marketing for MONDAY and being Haircare across growth markets (ANZ, Canada, Mexico, etc.). Plan and execute end-to-end campaigns, manage retailer relationships and in-store activations, oversee localized content, PR, influencers and performance marketing, control budgets, support launches and NPD, and collaborate with global teams while mentoring junior staff to grow brand awareness and sales.

Own and grow key retailer relationships for ZURU Edge, translating category insight into commercial wins. Manage negotiations, promotional and category strategies, sales targets, trade budgets, and cross-functional execution to maximize shelf space and sales.