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H&M Group

Owned Media Lead

7 Days AgoSaved
Hybrid
Sydney, New South Wales, AUS
Mid level
Mid level
Design
Lead owned media (email, app push, SMS/WhatsApp) and CRM planning; build automated journeys via MAP; use customer data and segmentation for personalization and growth; align owned activity with paid/earned campaigns, support SEO and loyalty activations, and coordinate cross‑functional campaign execution.
Top Skills: App/Digital Channel ManagementCampaign Performance Tracking And Reporting ToolsCRMEmailMarketing Automation Platform (Map)PushSeoSmsWhatsapp
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