Advise on FTUE, economy, progression, monetization, retention, competitive fairness, and LiveOps for a soft-launch free-to-play mobile game. Analyze player data, cohorts, funnels, conversion, and behavior; evaluate currencies, offers, pricing, battle passes, rewarded ads, engagement loops, and churn. Translate findings into product recommendations and collaborate across product, game design, economy, analytics, and LiveOps while measuring the impact of shipped changes.

Lead paid growth and P&L for a flagship mobile MOBA, set channel strategy across Meta and Google, manage a 2–5 person UA team, partner with creative and data on LTV-driven reporting, MMP/attribution, and scale profitable acquisition across the app portfolio.