Leads client relationships and integrated advertising campaigns across FMCG and government accounts. Manages stakeholders, creative and production teams, budgets, timelines, resourcing, approvals, and project profitability while providing strategic recommendations and ensuring high-quality, on-time delivery.

Leads government awareness and behaviour-change advertising campaigns from brief through launch. Builds trusted client relationships, develops communications strategies, guides creative and cross-functional agency teams, manages expectations and delivery, contributes to research and planning, coaches team members, and identifies opportunities to grow the client relationship.